Retail Sales Representative

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This job has been Expired
General Mills
Job Overview


The Retail Sales Representative (RSR) calls on stores in an assigned geography. Goals are to maximize customer sales and profitability while executing account plans including selling, distribution, merchandising/display, and shelving objectives.



  • Develop foundational selling skills and product knowledge through immersive field experiences
  • Utilize analytical data to drive sales at store level
  • Prepare for retail sales calls by gathering relevant store, product, and market data to create effective selling presentations for key decision makers


  • Take personal accountability and ownership for results, and deeply understand customer needs
  • Understand GMI products, categories, and brand priorities and how to link those to store opportunities
  • Successfully execute NRO retail priorities, through results-driven retail coverage
  • Maximize incremental sales and displays based on in-store observations
  • Develop and maintain partnerships with key decision makers within territory in order to overcome objections and maximize sales results
  • Communicate market insights from the store level to management
  • Leverage point of sale materials to drive incremental displays


  • Model General Mills leadership behaviors and values to foster an inclusive environment, embrace a learning and growth mindset, and demonstrate personal accountability


  • Must live within 30 miles of Oconomowoc, WI or be willing to self-relocate within 30 days of start
  • Passion to sell/represent General Mills and our top consumer food brands
  • Relevant work experience with a High School Diploma/equivalent
  • Proficient ability to use tablets (i.e. iPad) and Microsoft Excel
  • Strong interpersonal and communication skills with internal and external partners
  • Strong problem solving, analytic, influencing, and negotiation skills
  • Ability to work with a high degree of independence
  • US work authorization and must have a valid driver’s license and satisfactory driving record


  • Must be able to lift and carry a minimum of 20 pounds while using the appropriate lifting techniques and safety rules
  • Prolonged walking, standing, bending, kneeling, reaching and some climbing of ladders at store level


  • Industry experience in sales, customer facing sales or other relevant experience
  • Ability to build relationships with key decision makers across an organization
  • Bachelor’s Degree

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