Director of Retail Sales

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Job Overview

The Director of Retail Sales provides leadership to the Retail Sales Channel. In this position you will ensure that the Retail Sales Team contributes to the acquisition and retention of retail customers, resulting in customer and revenue growth.


–Responsible for development and oversight of Retail Sales Channel and the ongoing working relationship with Retail partners and Store management

–Identify and qualify new sales opportunities through in-depth knowledge of the customer and market, competitive environment in the marketplace and the financial/strategic value of the opportunity

–Develop sales plans to meet or exceed retail growth and revenue projections by overseeing the implementation of strategies for selling Charter products and services through indirect distribution channels (retailer/dealer/agent) at the Regional level.

–Communicate overall plan, strategy, and matrix requirements to Vice President and Store Regional Directors; monitor, evaluate results and provide detailed status updates

–Develop strategic partnerships and manage the relationships with Charter Authorized Retailers to grow effectiveness of retail channel by continuously monitoring trends, opportunities, issues and performing in-depth needs assessments

–Represent company in the industry, responsible for growing and maintaining the company’s reputation

–Serve as an escalation path for retail sales and internal partners to ensure excellent customer service

–Learn and develop further knowledge of new technologies and selling points which includes enhancing expertise in the company’s products and services

–Provide input on training content and process based on communication with retail partners, industry best practices or recommended process improvements

–Manage retail sales budgeting process and departmental expenditures while staying within budgeting guidelines

–Build a high performance team by recruiting, training and retaining the best talent. Support in the recruitment process as necessary

–Guide and Mentor Retail Managers in leading their teams

–Demonstrate company values, foster continuous learning and development, move team forward through change and create a positive work environment where employees are able to enhance their skills and maximize their potential through coaching, training and objective performance management

–Provide guidance, monitor and manage the enforcement of all Company policies


Skills/Abilities and Knowledge

  • Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communication in a clear, straight-forward, and professional manner
  • Work through complex, enterprise level issues with a methodical approach
  • Possess a self-motivated, competitive spirit and desire to manage and motivate sales team
  • Carry a positive and professional demeanor
  • Detailed orientated with exceptional analytical skills
  • Ability to effectively recruit and manage sales team
  • Knowledge of sales strategies and procedures
  • Knowledge of pricing, contract and billing procedures
  • Travel to multiple locations
  • Knowledge and ability to use computer and software applications
  • Knowledge of employment laws and procedures
  • Valid driver’s license and ability to meet Company’s motor vehicle requirements

–Bachelor’s Degree or equivalent work experience

Related Work Experience
–8+ yrs.: Sales management experience
–10+ yrs.: Cable/Telecommunications Industry experience
–5+ yrs.: Program Management experience

–Master’s Degree

Skills/Abilities and Knowledge

  • Expert knowledge of telecommunications products and services
  • Outstanding leadership skills to function as a strategic business leader able to align with company’s culture and values
  • Knowledge of sales strata
  • Advanced knowledge of all functions and related tasks in the area of retail sales environment

–Corporate environment
–Travel as required, up to 50%

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